JBMB™ stands for Jeltema/Beckley Mouth Behavior. Melissa Jeltema and Jacqueline Beckley developed the theory around mouth behavior and the associated typing tool.

What do we do?

JBMB™ offers business consulting services in the field of consumer research.  In particular, JBMB™ is dedicated to understanding mouth behavior by conducting research in the field of consumer understanding including gathering information and processing information regarding texture and mouth behavior.

As part of its services, JBMB™ provides training and educational seminars and workshops in the field of consumer understanding and behavior.

Who are we?

Jackie and Melissa have each been working with Consumer Goods Companies for over 30 years. Both have worked on the Supplier Side as well as Directors of Consumer Research for Consumer Packaged Goods (CPG) companies.